Product detail

Small Business For Dummies

Small Business For Dummies

Author: Veechi Curtis
$39.95(AUD)  inc GST
Available Stock: 0
Description
Secure your business success with this best-sellingguide

Thinking about starting a new business? Searching for ways torun your small business better? This essential reference coverseverything any Australian or New Zealand small business needs toknow, including vital topics such as business planning andfranchising, budgeting and GST, marketing and online sales.

  • Find out what works for you -- decide whether to startfrom scratch, buy an existing business or purchase afranchise
  • Build a business plan -- develop a blueprint for businesssuccess with a winning business plan
  • Develop a marketing strategy -- find your unique sellingpoint, build your brand and set sales goals
  • Understand the importance of customer service -- deliverbeyond expectations, listen to customers and transform complaintsinto sales
  • Ramp up your management skills -- understand your legalobligations as an employer, recruit the best employees and build agreat team
  • Succeed online -- develop a website, secure high rankingson the search engines and build online sales
  • Keep your business profitable -- understand Profit &Loss reports, manage profit margins and set budgets
Author description

Veechi Curtis is an accountant and consultant who specialises in teaching small businesses about technology and finance. She is the author of Creating a Business Plan For Dummies, MYOB(R) Software For Dummies, and Bookkeeping For Dummies.

Table of contents

Introduction 1 Part 1: First Steps 5 CHAPTER 1: Is Small Business for You? 7 CHAPTER 2: Buying a Business 23 CHAPTER 3: Getting into the Franchising Game 39 Part 2: Jump In, Get Wet 55 CHAPTER 4: Planning for Success 57 CHAPTER 5: Getting the Legals Right 77 CHAPTER 6: Financing Your Business 97 Part 3: Killer Marketing 113 CHAPTER 7: Creating Your Marketing Plan 115 CHAPTER 8: Developing Online Strategies 135 CHAPTER 9: Making Service Your Business 157 Part 4: People Power 175 CHAPTER 10: Becoming an Employer 177 CHAPTER 11: The Art of Management 193 Part 5: High Finance 213 CHAPTER 12: Cooking the Books 215 CHAPTER 13: Understanding Financial Statements 229 CHAPTER 14: Calculating Margins and Ratios 249 CHAPTER 15: Taming the Tax Tyrant 267 Part 6: Horses for Courses 287 CHAPTER 16: Especially for Retailers 289 CHAPTER 17: Especially for Manufacturers and Wholesalers 309 CHAPTER 18: Building a Service Business 325 Part 7: The Part of Tens 337 CHAPTER 19: Ten Things to Do If You Hit Hard Times 339 CHAPTER 20: Ten Ways (Almost!) to Make Technology Your Friend 347 Index 357

Stock Information

General Fields

  • : 9780730326694
  • : John Wiley & Sons Australia, Limited
  • : John Wiley & Sons Australia, Limited
  • : August 2016
  • : 250mm X 150mm X 15mm
  • : Australia
  • : July 2016
  • : books

Special Fields

  • : 658.0220994
  • : English
  • : 5th Australian New Zealand ed
  • : Paperback
  • : Veechi Curtis
  • : 392