Product detail

Small Business Marketing Strategies For Dummies

Small Business Marketing Strategies For Dummies

Author: Consumer Dummies Staff
$42.95(AUD)  inc GST
Available Stock: 0
Description

6 Books in 1


Generate high-impact marketing campaigns


There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top.


6 Books Inside...



  • Setting Up Your Marketing Foundation

  • Getting Started with Your Campaign

  • Content Is King: Content Marketing

  • Using Social Media

  • Incorporating Traditional Marketing

  • Measuring Results

Author description

The U.S. Chamber of Commerce is the world's largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Join Small Business Nation today, at uschamber.com/joinsbn.

Table of contents

Introduction 1 Book 1: Setting Up Your Marketing Foundation 5 CHAPTER 1: Framing the Marketing Process 7 CHAPTER 2: Defining Your Customers 17 CHAPTER 3: Sizing Up the Market 49 CHAPTER 4: Setting Your Goals 61 Book 2: Getting Started with Your Campaign 73 CHAPTER 1: Tech Tools to Have 75 CHAPTER 2: Making the Business Case for Social Media 105 CHAPTER 3: Plotting a Social Media Marketing Strategy 131 CHAPTER 4: Managing Your Cybersocial Campaign 157 CHAPTER 5: Leveraging Search Engine Optimization (SEO) for Social Media 179 Book 3: Content Is King: Content Marketing 235 CHAPTER 1: Growing Your Brand with Content 237 CHAPTER 2: Creating a Content Marketing Strategy 259 CHAPTER 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277 Book 4: Using Social Media 301 CHAPTER 1: Marketing and Communicating with Twitter 303 CHAPTER 2: Building a Following and Running a Facebook Marketing Campaign 325 CHAPTER 3: It s All in Your Image: Instagram and Pinterest 349 CHAPTER 4: Marketing Yourself and Your Business with LinkedIn 373 CHAPTER 5: Being Prepared for What s Next 389 Book 5: Incorporating Traditional Marketing 415 CHAPTER 1: Creating Marketing Communications 417 CHAPTER 2: Generating and Placing Print and Outdoor Ads 435 CHAPTER 3: Broadcasting Your Message 455 CHAPTER 4: Snail-Mailing and Emailing Your Customers Directly 469 CHAPTER 5: Looking At Brochures, Promotions, Trade Shows, and More 487 FOR SCREEN VIEWING IN BPA ONLY Book 6: Measuring Results 505 CHAPTER 1: Delving into Data 507 CHAPTER 2: Comparing Metrics from Different Marketing Techniques 523 CHAPTER 3: Making Decisions by the Numbers 545 Index 559

Stock Information

General Fields

  • : 9781119236917
  • : John Wiley & Sons, Incorporated
  • : John Wiley & Sons, Incorporated
  • : May 2016
  • : 233mm X 187mm X 29mm
  • : United States
  • : books

Special Fields

  • : Paperback
  • : Consumer Dummies Staff
  • : illustrations
  • : 600
  • : 658.8
  • : English