Small Business Marketing Strategies For Dummies
|Author:||Consumer Dummies Staff|
6 Books in 1
Generate high-impact marketing campaigns
There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top.
6 Books Inside...
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Introduction 1 Book 1: Setting Up Your Marketing Foundation 5 CHAPTER 1: Framing the Marketing Process 7 CHAPTER 2: Defining Your Customers 17 CHAPTER 3: Sizing Up the Market 49 CHAPTER 4: Setting Your Goals 61 Book 2: Getting Started with Your Campaign 73 CHAPTER 1: Tech Tools to Have 75 CHAPTER 2: Making the Business Case for Social Media 105 CHAPTER 3: Plotting a Social Media Marketing Strategy 131 CHAPTER 4: Managing Your Cybersocial Campaign 157 CHAPTER 5: Leveraging Search Engine Optimization (SEO) for Social Media 179 Book 3: Content Is King: Content Marketing 235 CHAPTER 1: Growing Your Brand with Content 237 CHAPTER 2: Creating a Content Marketing Strategy 259 CHAPTER 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277 Book 4: Using Social Media 301 CHAPTER 1: Marketing and Communicating with Twitter 303 CHAPTER 2: Building a Following and Running a Facebook Marketing Campaign 325 CHAPTER 3: It s All in Your Image: Instagram and Pinterest 349 CHAPTER 4: Marketing Yourself and Your Business with LinkedIn 373 CHAPTER 5: Being Prepared for What s Next 389 Book 5: Incorporating Traditional Marketing 415 CHAPTER 1: Creating Marketing Communications 417 CHAPTER 2: Generating and Placing Print and Outdoor Ads 435 CHAPTER 3: Broadcasting Your Message 455 CHAPTER 4: Snail-Mailing and Emailing Your Customers Directly 469 CHAPTER 5: Looking At Brochures, Promotions, Trade Shows, and More 487 FOR SCREEN VIEWING IN BPA ONLY Book 6: Measuring Results 505 CHAPTER 1: Delving into Data 507 CHAPTER 2: Comparing Metrics from Different Marketing Techniques 523 CHAPTER 3: Making Decisions by the Numbers 545 Index 559