This title features straight talk from the world's most influential consultant on how to survive and thrive during the global economic meltdown. Economic turbulence has arrived with a vengeance, and only companies that face it head-on at the beginning of this world-wide crisis will be the ones left standing once the dust clears. Renowned consultant Ram Charan traces the causes of this crisis, identifies the essential priorities managers need to focus on now, and offers clear guidelines for top executives and managers. From executive concerns to finance, marketing, sales, and manufacturing issues, "Leadership in the Era of Economic Uncertainty" is the necessary primer for seizing opportunity and preserving profit in today's global economy.
Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction.
Contents FOREWORD BY LARRY BOSSIDY INTRODUCTION--CORPORATE CRISIS! 1. THE CHALLENGE OF MANAGING IN A TOXIC 2. AT THE HELM: What CEOs and Business Unit and Country Managers Must Do 3. ON THE FRONT LINES:Sales and Marketing 4. MIND OVER MONEY: The Chi